Do you think of yourself as a brand? No? Well, you might need to reframe that a little.
You have your own way of being. What you wear, where you go, what you think about and read. That’s you.
I’ve tried so hard to get better at my “elevator pitch” this year after reading a great book called Key Person of Influence by a guy called Daniel Priestley. Here’s how I’m tackling it…
Think about why you do what you do and lead with this message. Not with what it is you do or, how you do it but, why.
I’m currently mentoring two experienced homeopaths. We’ve been talking about the steps they need to take them to where they want to be in their practice; what I think of as the 6 stages of practice.
As homeopaths, we love helping people. Our client work is the focus of our business and we want to make sure that we provide a personal service. However, part of our work will mean implementing a reliable booking system.
I learned a lot about client communication from reading the 5 love languages by Gary Chapman. I’ve explored ways to include all styles of caring into my practice and feel that it helps me make good connections with people from the start.
When did you last take time to review your practice?
If there were no obstacles to your success, what is your highest ambition for yourself as a homeopath?
Exceptional service is a must for a small service-based businesses like homeopathy. It is one of the ways we bring value for our clients.
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