With Christmas coming up, I’m starting to get party invitations, which is nice because I like parties.
Even though at some point I know I’ll find myself having to explain what I do.
Where I’m up to with my elevator pitch
I’ve tried so hard to get better at my ‘elevator pitch’ this year after reading a great book called Key Person of Influence by a guy called Daniel Priestley.
He says that if you want to be successful you need to do 5 things in a certain order.
The first thing is to have that compelling elevator pitch.
“A brief, persuasive speech that you use to spark interest in what you do. It should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.” – MindTools
Quick, clear, and interesting for someone you just met.
I’ve thought long and hard about it.
This is how far I’ve got with it…
Hormones
I help women with hormonal issues.
Immunity and energy
I help people with brain fog and fatigue.
My current pitch
I’m used to people being curious about me.
I don’t think I fit into many boxes.
It’s taken me a while to realise that.
Currently I try to keep it simple.
“I’m a homeopath. I help women with hormonal issues and I also work with brain fog and fatigue.”
I expand on it by telling my own story.
Homeopathy is really hard to explain at the best of times.
I try to never do that at a party.
If you want to be prepared for telling people what you do at the next party you go to, the first step is writing down your elevator pitch:
- Is it short?
- Will it engage a first-time listener?
- Is it in your own words?
Put it to paper and see how it feels. Daniel Priestley says that you need to say it over and over again until you memorise it.
Try it at the next party you’re invited to.
Then maybe let me know how it goes for you!
