It’s Not Just About Being The Cheapest

We all make choices about what we want to spend our money on, and we all have choices about what we buy (or don’t). And we don’t always go for the cheapest option. 

A few things you might choose in the interest of well-being, health or beauty:

  • Gym
  • Yoga studio
  • Hairdresser
  • Beauty salon

Or perhaps you pick another form of self-care. All come with a plethora of decisions to make: what, when, where, and why?

What can we learn from our own decision-making process?

Finding Motivation

Maybe you make that purchase to sort out a problem, or you simply wanted to look after yourself. Either way, you made a conscious choice to invest your money in something.

Take a moment to think about what influenced your decision:

  • Word of mouth – Was it because someone came highly recommended?
  • Convenience –  Was it due to good location, parking, opening hours?
  • Was it because you wanted a feeling of an affordable luxury?
  • Was it because you needed a solution; you bit the bullet and invested the money to get the results you wanted?

A Real-Life Story

Neither of us is a big fan of the gym but we both love yoga. Tracy recently bought herself a pass for a local yoga studio. There are a few yoga studios nearby and she’d tried most of them.

She decided to finally make one of them her new yoga home because it offered:

  • Friendly and relaxing space
  • Classes at convenient times
  • On-line booking
  • Welcoming teachers

Even though there’s another studio much closer, with a lovely teacher and classes that are quite a bit cheaper, there were a few downsides:

  • The space is small and generally ‘not so nice’
  • Not so many classes at convenient times
  • No on-line booking (she doesn’t always have the cash to hand and there isn’t a cashpoint on the way or nearby)

Now Your Turn

Take a moment to think about a service that you’ve chosen to improve your well-being.

Did you choose the cheapest? The closest?

Did you choose convenience and value?

What balance did you strike in your decision making?

Have you ever switched to a different option because something wasn’t quite working for you? What made you switch?

Apply This Within Your Practice

Maybe take a while to think about all of these things in relation to your homeopathy practice. Is there anything you could do to make it easier for people to choose to work with you?

Perhaps you can’t change your location, but could you offer Skype as well as face-to-face?
Could you extend your hours to include one evening so people can come after work or could you even offer online booking?

Remember, people don’t always choose the cheapest option. They choose on convenience, value, and other various factors.

There is no one right answer and any solution has to work for both you and those you work with.

What balance will you choose?

For more tips and ideas direct to your inbox every month, I hope you’ll sign up for my newsletter.

Hi, I’m Tracy,

I’ve been a homeopath in east London since I graduated from CHE in 2007.

Your Radiant Business is my passion-project where I share what I’ve learned in 13 years of making a living from doing what I love.

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