We all make choices about what we want to spend our money on.
And we don’t always go for the cheapest option.
A few things you might choose to spend money on in the area of well-being:
- Gym
- Yoga classes
- Hairdresser
- Beauty salon
Or perhaps you pick another form of self-care.
All come with many decisions to make: what, when, where, and why?
What can we learn from our own decision-making process?
Finding motivation
Maybe you buy a membership or a treatment to sort out a problem, or because you simply wanted to look after yourself.
Either way, you made a conscious choice to invest your money in something.
Take a moment to think about what influenced your decision:
- Word of mouth – Was it because someone came highly recommended?
- Convenience – Was it due to good location, parking, opening hours?
- Was it because you wanted a feeling of an affordable luxury?
- Was it because you needed a solution; you bit the bullet and invested the money to get the results you wanted?
A real-life story
Every Wednesday at 6pm I catch the train two stops to my yoga class.
I recently paid for my second block of ten classes with this yoga teacher, and I’m happy to make the small investment.
In the last couple of months I’ve made more progress with my yoga than I had in the last several years for several reasons:
- The teacher is very experienced
- She has a home studio with lots of equipment
- She adapts the class for each individual
- It is a style of yoga I prefer
- The class is at a time that fits with my schedule, so I never miss it
There are other studios much closer, with lovely teachers, but also a few downsides:
- One space is small and has very little equipment
- The classes are not at convenient times
- I have to pay for each class separately which is more admin
- I am less keen on the style of yoga
Now your turn
Take a moment to think about a service that you’ve chosen to improve your well-being.
Did you choose the cheapest?
The closest?
Did you choose convenience and value?
What balance did you strike in your decision making?
Have you ever switched to a different option because something wasn’t quite working for you?
What made you switch?
Apply this within your practice
Maybe take a while to think about all of these things in relation to your homeopathy practice.
Is there anything you could do to make it easier for people to choose to work with you?
Could you extend your hours to include one evening so people can come after work or could you even offer online booking?
Remember, people don’t always choose the cheapest option.
They choose on convenience, value, and other various factors.
There is no one right answer and any solution has to work for both you and those you work with.
It’s not only about being the cheapest.
