If you’re not getting regular bookings or enquiries from your website, it’s time for a review. If it doesn’t extend a personal invitation that encourages a response, it’s simply a business card that happens to be located on the internet.
Do you increasingly find yourself on the receiving end of requests for late cancellations and no shows due to your clients’ busy schedules? Or their kids’ parties and other commitments? It’s really hard to manage that. On one hand, we want to be understanding. We know how it feels to be busy. On the other hand we don’t want to find ourselves with gaps in our schedule or our income stream. We also want to keep our clients on track with their treatment. Read more about what you can do to avoid late cancellations (most of the time, anyway.)
When you are speaking to a potential client on the phone, take your time. It is an opportunity for them to decide whether they want to work with you. It’s important to be honest and open about what they can expect from homeopathy and from working with you.
Exceptional service is a must for a small service-based businesses like homeopathy, and it is one of the ways we bring value for our clients.
When did you last take time to review your practice. If there were no obstacles to your success, what is your highest ambition for yourself as a homeopath? (Be bold, don’t play small). Set yourself a goal. What is the first step you can take towards it? Do that.
Your About Me page is the first one that people click when they come to your website. It’s your one and only chance to get their attention before they go elsewhere. First and foremost, show your personality. Who are you? What are you about? Be unique and original. Be interesting.
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