Photography involves some observation and attention to detail.
We use exactly the same skills in our practice.
Photography shares your values
I believe it’s worth trying to up level your photography skills for life in general, but especially as a way to evolve your business ‘brand identity’.
- Photos of plants can show the beauty of nature
- Photos with blue sky conveys optimism
- Photos of water and reflections bring calm
I know everyday life can feel mundane and not worth capturing, but I would like to encourage you to be open to a different perspective.
“In photography, everything seems so ordinary. It takes a lot of looking before you learn to see the extraordinary.”
David Bailey
The truth is that the more we look the more we see.
When you take photos you are showing the world as you see it.
Over time you can evolve your own style that is unique to you.
7 tips for better photography
1. Look for the light
If you are going to take photos outdoors, you will get better light in the hour after sunrise and the hour before sunset. If you are indoors, you’ll need to be near a window, ideally not north-facing.
2. Keep your camera straight
Ensure your camera (or phone) is completely vertical (or horizontal if you are shooting a flat lay).
3. Move around
Always try taking a photo from a few different directions. Hold your camera higher, hold it lower, move to the side.
4. Focus
Choose one thing to be the ‘subject’ of your photo. If you are using a phone ‘tap’ on the subject so it will be in focus. Try not to have it in the centre, but either mid-left or mid-right.
5. Use the gridlines
Your photo will be better if you divide it visually into thirds. Try to have any horizon on one of the gridlines.
6. Practice
The more you take photos, the more proficient you will become.
7. Edit lightly
Photos look better when they appear natural. Filters are always too strong. Use a light touch when editing for best results.
Photography resources
- Unusual landscape photography tips to try
- How to take a great book photo for social media
- How to take awesome smartphone photos of your dog
I hope this article has given you some ideas and inspiration to take your own photos for your website.
Maybe, like me, you’ll also use them on your newsletter too.
